The production and quality of Ajwa dates is expected to improve significantly with the advent of a new Saudi Arabian company, says industry experts.

The new business created by the Public Investment Fund; Al-Madinah Heritage Co.; will help develop the food and agricultural industry in Saudi, and aims to achieve economic diversification in line with Saudi Vision 2030.

Ajwa dates are considered to be one of the finest dates in the world. They have great health benefits and are rich sources of protein, fibre, and antioxidants.

A member of the cooperative association’s board of directors, Mahmoud Rashwan, said, “Some other countries tried to grow this tree but failed to reach the quality and nature of Ajwa dates grown in Madinah.”

The initiative seeks to help the cultivation and marketing of Ajwa dates, which are notoriously difficult to grow. Rashwan hopes that the authorities will support and empower Ajwa date planters by adopting the latest international practices in caring for the unique and prized trees found mainly in Madinah.

Darul Ihsan Media Desk